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Holande

Amsterdama sāk reklāmas kampaņu, kas paredzēta jauniem britu vīriešiem

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Amsterdam has warned rowdy British sex and drug tourists to “stay away”, raksta BBC reportiere Anna Holigana.

A digital discouragement campaign targeting men aged 18 to 35 in the UK is being pushed out by the Dutch city’s council.

The initiative forms part of efforts to clean up Amsterdam’s raunchy reputation as Europe’s most liberal party capital.

Parasti strups, video redzams, kā jauni vīrieši staipās uz ielas, kuriem policisti saslēgti rokudzelžos, kuriem ir noņemti pirkstu nospiedumi, un viņiem ir uzņemti šāvieni.

The online ads, highlighting the risks associated with the excessive use of drugs and booze, will be triggered when people in Britain tap in terms like – stag party, cheap hotel or pub crawl Amsterdam.

The message is uncompromising – a long weekend in Amsterdam may create the wrong kind of memories, the escapism you crave in the renowned party capital could result in inescapable convictions.

Briti var atrast lidojumus turp un atpakaļ uz Amsterdamu par 50 £ (57 EUR; 62 $).

reklāma

UK-based travel agencies also offer stag weekends in Amsterdam, including canal boat cruises with unlimited booze, “steak and strip” nights and red light district pub crawls.

Gadiem ilgi cilvēki ir sūdzējušies par piedzērušiem britiem, kas publiski urinē, vemj kanālos, izģērbjas un iesaistās dzērumā kautiņos.

https://emp.bbc.co.uk/emp/SMPj/2.48.0/iframe.htmlMedia caption,

Amsterdama brīdina jaunos britus par antisociālu uzvedību

This is not a new phenomenon. Almost a decade ago, Amsterdam’s then mayor invited his London counterpart Boris Johnson, who had described the city as “sleazy”, to see for himself what Brits got up to.

“They don’t wear a coat as they slalom through the red light district… they sing ‘You’ll never walk alone’. They are dressed as rabbits or priests and sometimes they are not dressed at all. I’d love to invite him to witness it,” Eberhard van der Laan said at the time.

Kritiķi apgalvo, ka mērķtiecīgās reklāmas kampaņas ir diskriminējošas un balstās uz negodīgiem stereotipiem.

Nīderlandē kafejnīcām ir atļauts pārdot kaņepes, ja tiek ievēroti noteikti stingri nosacījumi, piemēram, alkoholisko dzērienu nepasniegšana vai pārdošana nepilngadīgajiem.

“Tourists come for the museums and also for the coffeeshops,” Joachim Helms, owner of the Greenhouse coffee shop, told me.

Viņš pamāja ar galvu pret sievieti, kurai ir 60 gadi, un norādīja, ka viņa klienti nāk no visām sociālajām un ekonomiskajām jomām, apgalvojot, ka mēģinājumi izslēgt dažus viņu vecuma un dzimuma dēļ pārkāpj brīvības, tolerances un vienlīdzības principus, ar kuriem Amsterdama lepojās.

Joahims Helms
Joachim Helm’s coffee shop has been visited by many stars, including Miley Cyrus, Snoop Dogg, Rihanna and Justin Bieber

Taču šaurās, bruģētās, ar velosipēdu noslogotās ielas un kanāli ir zem spiediena.

Amsterdam is one of the world’s most visited cities. Around 20 million visitors – including a million Brits – visit the city, which has a population of approximately 883,000, every year.

But over-tourism is testing the locals’ tolerance and has compelled the council to act.

Larger-than-life billboards displayed in the red light district show photos of residents, with words reminding visitors: “We Live Here”.

The council is in the process of moving the famous neon-lit windows, where sex workers parade for trade, out of the residential heart of the capital to a new “erotic zone”.

Čuksti par seksa tirdzniecības pilnīgu aizliegšanu pagaidām ir izgaisuši. Tā vietā tiek ieviesti stingrāki darbības noteikumi.

Sākot ar šo nedēļas nogali, bordeļos un bāros būs agrāks darba laiks, un maijā stāsies spēkā aizliegums smēķēt kaņepes ielās Sarkano lukturu rajonā un tā apkārtnē.

There is still debate about whether tourists should be banned from the Dutch capital’s cannabis cafes.

Amsterdam’s mission is to make the industry less seedy, more sustainable, and the city, more liveable.

Taču daudzi vietējie iedzīvotāji, kas dzīvo garajos šaurajos rindu namos, kas rindojas 17. gadsimta kanālu lokos, man saka, ka problēma nav jaunajiem vīriešiem, bet gan milzīgajam skaitam.

“It feels like we’re living in Disneyland or a zoo,” the Visser family told me.

Mēra vietnieks Sofians Mbarki sacīja, ka Amsterdama jau veic vairāk pārvaldības pasākumu nekā citās lielajās pilsētās Eiropā.

“Visitors will remain welcome but not if they misbehave and cause nuisance,” he added.

People have been responding to the anti-tourism campaign on social media, with one man joking it “looks more like a commercial to me” and another remarking it was a “mystery why 18-35 [year olds] would be attracted to a city with legalised drug cafes and brothels”.

Others seem sceptical of the campaign, with one woman writing: “They want to make money with families and museums but they know it’s weed and red light that keep the city running.”

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